Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. If you cant think of anything to say or ask, consider whether the prospect is right for you. What makes you different from any other person? You might be messaging lifestyle brands on Instagram. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. <> You can customize the colors to match your company's brand. s !1A"3Qa5RSTrt#$2BqUb This will be key in making sure theyre happy throughout the year. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. But there are two big things that help you find success. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Include contact information on the introductory letter and proposal. Think of it more like a sales deck. Limit the history to no more than two typed pages. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. This can include hospitality, stickers on a car, events etc. Unfortunately, retaining sponsorship in the long term may not always be under your control. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? "The Forms Professionals Trust . Want to sit next to thousands of screaming fans? Choose a page or event your audience would likely follow, e.g. We are a Military Team that runs in Michigan . If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. This high quality transparent png images is totally free on PNGkit. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Organize the proposal in sections. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The heart of your proposal lies in what you have for them. Do not plead. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Match those goals with what you can offer. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. In return, the racer gives the organization publicity and extras, such as personal appearances. endstream endobj 73 0 obj <>stream Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Strongly Disagree 0.44%. But remember, a great proposal is about so much more than an attractive design. 0000054763 00000 n Your almost there! Create a clear list of features and benefits that you can pick and choose from. Keep that in mind when frustration sets in along the way. stream On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Trying to race while sticking to a budget? Bring your own food to Track Days Save money while eating better. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. The prototype race car is to be evaluated for its potential as a production item. You need to show up to a potential sponsor with a persuasive, well thought out plan. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Strongly Agree 78.60%. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. From NASCAR, to Club Racing, to go-karting. Are you going to help that business make more sales? The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. There are plenty of people (often very young) who show up with that intent. How do I write a sponsorship proposal? Get involved in relevant discussions around motorsport and your niche. Group outing packages can be set up for larger groups from your business or organization. $ 15K . You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Will they be seen as an innovator in their company if the sponsorship succeeds? Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Strongly Agree 9.61%. 10+ Automotive Sponsorship Proposal Samples 1. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. vve You might be operating in a specific niche (see below for more details) or area. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. 5 0 obj 1. Treat the race car sponsorship proposal as a business transaction. Create a portfolio, be presentable and professional. You now have to deliver on your sponsor's expectations and, if possible, exceed them. How invested will they be in the sponsorship's success. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. startxref Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Any accomplishments in racing you have achieved. What assets of your property could potentially provide a good match for your sponsor's objectives? However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Think about those reasons you stand out. Write down every possible attribute you can give to a sponsor. If you have questions you think other race directors may know the answers to, or just want to chat about If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. These can include: Ok - so you have a good understanding of what you have to offer. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. In the industry this is known as "activating" the sponsorship. One of the first things a prospective sponsor will do is check out your social media accounts. Download. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them.
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